Oxford
loyalty
The Oxford Hospitality Group is one of the largest and best-known hospitality corporations in Christchurch. They tasked our agency with designing a loyalty app that would give information, grant rewards and have users earning digital currency, which could be spent at their many locations.
ux and wireframing
The UX and wireframing process was examined from many different views. We created user journeys through the app, focusing on different outcomes for different patrons. We conducted rigorous AB testing throughout to determine the best layout options.
putting it
together
Once our wireframing was complete I worked with the branding team to bring the designs to life. I focused on giving the app an elegant feel, with pops of gold drawing the eye to major interactive elements. I also had fun designing skeuomorphic elements for the card graphics. My main goal was legibility, clarity and sophistication.
more
work
Simpli homes
Simpli Homes is an online retailer that creates affordable, high quality furniture sold directly from their ecommerce website. They tasked me with redesigning their website, user experience and helping to future-proof their brand.
Rubisco
Rubisco came to us after receiving a website build from a local agency that wasn't up to their standard. I set out to build them a website that made better use of their brand and told their story using interesting layouts. This website was built in Webflow using client-first development techniques.